For Bollywood actress Sonakshi Sinha, the booming digital landscape is less of a full-time profession and more of a space to connect with her audience as her authentic self. Celebrating over 15 years in cinema, the actor, who was at the Amazon Beautyverse, asserts that acting will always remain her first love, viewing her successful YouTube channel as a fun by-product of her journey. In an exclusive interaction with mid-day, she opens up about the evolution of “limitless” beauty in Indian cinema and also shares her mother’s natural skincare secrets.
Sonakshi Sinha on content creation
Sonakshi, who has over a million subscribers on YouTube, courtesy of her makeup tutorials and personal vlogs, doesn’t consider herself a full-time content creator. Asserting that acting will always remain her first love, she says that it is more of moving with the times. “The digital space has really flourished in the last few years, and it’s also a great way for me to reach my audience directly, which is why I’m on it. This is something that I can do by being my authentic self, and that’s why it doesn’t feel like work but fun. I’m not making it my main source of income. It will always be a by-product of what I’m doing,” she explains.
Sonakshi on how beauty has evolved in cinema
Sonakshi defines beauty as limitless. Ask her how it has evolved on the cinema front; she elaborates, “I love the fact that Indian cinema has been able to represent beauty in its true form right from the very beginning. There have been icons, actresses who have really come into their own, actresses who carry a part of themselves and show that to the people when it comes to beauty. Cinema does have a very big part to play in how it influences and shapes beauty, trends, and standards.”
Sonakshi, who is the daughter of former actors turned politicians Shatrughan and Poonam Sinha, follows her mother’s advice when it comes to age-old beauty hacks. “She believes in not tampering with your face too much and likes to rub aloe vera on her skin all day,” says the actor who was last seen in the movie System.
Siddharth Bhagat, Director at Amazon Beauty, weighed in on this massive event, stating, “This is our biggest Amazon Beautyverse yet, bringing together over 700 creators and more than 70 brands to kick off a three-to-four-week beauty festival leading up to Prime Day. For the first time, we’ve launched a dedicated online Beautyverse storefront, allowing customers nationwide to experience exclusive celebrity content, beauty secrets, and exciting new global launches from brands like Paula’s Choice, Dolce & Gabbana, and specialised Japanese and Australian beauty lines. We are seeing an incredible response, especially from tier-2 cities and beyond, as we make these premium global trends accessible to everyone across India.”
